It all started in 2014 when Tom sat down with a sewing machine without having any idea about how to operate the damn thing... But he had an idea, and after countless samples - some better than other (don't remind him of the rubber he tried using instead of leather), he finally made what would become the first product - the StrapIt straps.

In the beginning the name was "Geniuine Lifting" and became a web shop with own name belts, straps, wrist wraps, clothing and much much more. 

After careful consideration, Tom decided to end the brand "Genuine Lifting" and solely continue selling the straps that started everything under a new name - StrapIt. This was in 2018.

In 2020 Cinthya joined the company and quickly became production manager and so much more. Cinthya is from Argentina and came to Denmark in 2019 to study, which she is currently doing while working with us at the same time.

In 2021 Mikael Munk joined as the "face" of the business. Mikael's big muscles are only surpassed by his big heart and friendly demeanor. He is a true 'island boy' from Bornholm, which is a small island south of Sweden (but a part of Denmark), which his very particular dialect tells right away if you know danish and danish dialects.

2022 will bring new products, and therefor also the need to tie it all together. But much more on this at a later time...